Truffle Market Evolution: An Application of the Delphi Method

Background: The objective of this study was to analyze the current situation truffle sector in main producing countries Mediterranean area. Additionally, we identified challenges for future and priority actions develop region. Methods: We used a Delphi process approach, selected total 17 expert panelists different positions within supply chain target (Spain, France, Italy, Croatia, Greece). Results: results obtained allowed us have complete description chain. confirmed an evolution due cultivation success several Tuber species. maturity has produced shifts roles that form traditional operators. trend decrease collectors hunt truffles wild sell small travelling buyers, whilst hunters collect farmers specialty wholesalers are emerging. However, price last few years alerted sector. Conclusions: As production increases cultivation, it will be necessary promote consumption. sector: (a) strengthen link between truffles, tourism, gastronomy; (b) increase effort at European level recognition production, helping culture marketing; (c) awareness consumption among consumers; (d) tourism workshops farmers.